article thumbnail

Interview with Franchise Partner – Liz Trujillo of Greater Waco-Central, Texas

Special Strong Franchise

My first bout with hospitality was being part of the opening team of a hotel in Allen, TX in 2001. That same day, I looked up a local coffee shop and ended up at Bitty & Beau’s without knowing what it was. I even sent Daniel photos of the coffee shop where I had my moment of clarity. I prayed for clarity.

article thumbnail

Outdoor Mobile Fitness

Franchise Journal

After retiring from military service in 2001, Hetrick earned an MBA from Stanford University. Independent coffee shops have existed since the time of the Romans…then along came Starbucks and the coffee game changed forever.