Fifty Shades of Franchising: Differentiating commercial, micro, social, and hybrid franchise models
MSA Worldwide
JANUARY 30, 2018
In exchange, the franchisee usually pays the franchisor an initial fee (called a franchise fee) and a continuing fee (known as a royalty) for the use of the trade name and operating methods. Social Franchising is used to increase access to products and services across a range of socially oriented industries (e.g.,
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