Franchisors Setting Prices – Tinkering with the rules of business?
MSA Worldwide
JANUARY 13, 2018
In 2009, Burger King became embroiled in a “price setting” squabble with its National Franchisee Association over its decision to require franchisees to sell its double cheeseburger for no more than $1.00. Does the franchisor have the knowledge and capability to do so?
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