Fifty Shades of Franchising: Differentiating commercial, micro, social, and hybrid franchise models
MSA Worldwide
JANUARY 30, 2018
While Traditional Franchising is larger is total sales, Business Format Franchising has become one the most widely used methods for expanding the distribution of proven business concepts ( Alon, 2014 ). Social Franchising is used to increase access to products and services across a range of socially oriented industries (e.g.,
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