Surf's Up tackling Soldier Field
Franchise Journal
OCTOBER 1, 2024
By 2014, the couple added two locations, including a franchise that his sister, Vanetta Roy, owns in Chicago's South Shore area. They sold an additional four stores in 2019, and when the pandemic hit in 2020, they took time to network, build infrastructure, generate funding, work with mentors and think about how they wanted to grow the brand.
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