Fifty Shades of Franchising: Differentiating commercial, micro, social, and hybrid franchise models
MSA Worldwide
JANUARY 30, 2018
While Traditional Franchising is larger is total sales, Business Format Franchising has become one the most widely used methods for expanding the distribution of proven business concepts ( Alon, 2014 ). According to the IFA, franchising is growing rapidly overseas with more than 400 U.S. franchise systems operating internationally.
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