Franchise Insights
FEBRUARY 23, 2022
And let’s not forget the significant outage Facebook suffered in October 2021 and its impact on franchise lead generation. First, “ad impressions on Facebook were 54% more expensive in Q4 2021 than Q4 2019” from the Tinuiti report 1. So what does the future hold for franchise lead generation from Facebook and Instagram?
Franchise Insights
MAY 11, 2022
Apple’s “silence unknown callers” feature introduced in 2019 likely disrupts many initial voice conversations before the caller is in the phone’s contacts. Sending prompt or automated email and/or text follow-up as a precursor to a voice call is always a best practice , based on consistent respondent feedback from these surveys.
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Franchise Insights
AUGUST 16, 2022
Apple’s “silence unknown callers” feature introduced in 2019 likely disrupts many initial voice conversations before the caller is in the phone’s contacts. Sending prompt or automated email and/or text follow-up as a precursor to a voice call is always a best practice , based on consistent respondent feedback from these surveys.
Franchise Insights
JUNE 18, 2025
Millennials are a larger cohort in the general population than Boomers or Gen-X, and the first millennials reach age 45 in 2026. of franchise inquiries, and were the largest cohort in the general population until 2019, when they were overtaken by Millennials (or “Generation Y”).
Franchise Insights
JULY 16, 2024
Apple’s “silence unknown callers” feature introduced in 2019 likely hinders many initial voice conversations before the caller is in the prospect’s phone contacts. Sending prompt or automated email and/or text follow-up as a precursor to a voice call is always a best practice , based on consistent respondent feedback from these surveys.
Franchise Insights
NOVEMBER 22, 2022
As we learned in a recent survey, 70% of persons inquiring about franchises are visiting the franchise website , and of those, two-thirds of them indicated that they were “very interested and just wanted to learn more” before conversations ensue.
Franchise Insights
MAY 9, 2023
Further, Apple launched a “Silence Unknown Callers” feature in 2019 with the launch of iOS 13, but starting with the April 2021 release of iOS 14.5, Another 28.4% wanted to prepare before having a conversation. Sending an introductory email with links to more information will build on those positive prospect behaviors.
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