Franchise Insights
AUGUST 31, 2022
While the survey does not glean “why” behind these trend changes, the drop in preference for initial contact by voice was dramatic in early 2020, as the pandemic unfolded. The post Best Practices in Franchise Lead Generation — Prospects Reveal Their Order Preferences for Initial Contact appeared first on Franchise Insights.
Franchise Insights
APRIL 22, 2025
By: Michael Alston for Franchise Insights April 30, 2025 – In a year-over-year analysis of franchise lead generation, interest in franchises shifted to a number of border and coastal states, particularly California, New Jersey and Michigan according to new data from FranchiseInsights.com.
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Franchise Insights
MAY 11, 2022
in June 2020, when 27.3% That downtrend reversed as fall of 2020 approached, and contact attempt rates were highest at 75.4% But the number of persons inquiring who are never contacted by any of the franchises that requested information is puzzling, given the scarcity of prospects, and the increasing costs of franchise lead generation.
Franchise Insights
JULY 19, 2022
July 20, 2022 — Since we last wrote about the decline in Facebook (Meta) Lead Generation, three more months of data show that the situation may have stabilized for franchise lead generation advertisers now one year after Apple’s iOS 14.5 release, though at substantially higher costs and lower lead volumes.
Franchise Insights
AUGUST 16, 2022
Those who reported being contacted by “none of” the franchises at seven days after inquiry stood at 17.8%, way above an all-time low of 2.8% in June 2020, the same month as above when 27.3% of those surveyed reported that none of the franchises that they requested information from followed up within seven days. in August 2021.
Franchise Insights
JUNE 18, 2025
The youngest members of the “Silent Generation” are now 80, and that cohort represents only 0.8% This age distribution of franchise interest is supported by academic studies, as we reported back in September 2020. of survey respondents.
Franchise Insights
APRIL 16, 2025
Louis Federal Reserve (chart below), paints a picture of resilient optimism at the top of the funnel for franchise development. Of this month’s respondents, 42.6% of entrepreneurs planned their startups within the next three months.
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