Franchise Insights
FEBRUARY 23, 2022
privacy initiatives to limit tracking across apps in April 2021 led to a steady decline in the growth rate of Meta’s total advertising revenue in 2021 1 , according to performance marketing company Tinuiti. And let’s not forget the significant outage Facebook suffered in October 2021 and its impact on franchise lead generation.
Franchise Insights
JANUARY 11, 2023
Yes, there are economic, legislative and regulatory headwinds, but who would bet against the collective entrepreneurial spirit, creative energy and grit of the franchise community? With our broad and unique perspective on the flow of prospects and the key ingredients of franchise lead generation, here are a few predictions for 2023.
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Franchise Insights
MAY 18, 2022
The introduction of Apple’s iOS 14.5 “App Tracking Transparency” initiatives to limit tracking across apps in April 2021 led to a steady downtrend in ad impressions across Meta’s platform, declining 15% in Q4 2021 and down another 17% in Q2 2022, across the large advertising customer base of performance marketing company Tinuiti 1.
Franchise Insights
AUGUST 31, 2022
of respondents said they were “unlikely or very unlikely to accept a phone call from a franchise” if they had “not previously received a text message or email from that company with more information.” This is, however, a significant drop from 64% for that question seen as recently as October 2021. Also in the July 2022 survey, 52.3%
Franchise Insights
JULY 19, 2022
July 20, 2022 — Since we last wrote about the decline in Facebook (Meta) Lead Generation, three more months of data show that the situation may have stabilized for franchise lead generation advertisers now one year after Apple’s iOS 14.5 release, though at substantially higher costs and lower lead volumes.
Franchise Insights
APRIL 30, 2025
This shows a big gain despite the “ask apps not to track” feature introduced to devices using iOS in April 2021 which cost the company $10 billion in ad revenue in that year. Franchise development teams have diversified their paid channels for franchise lead generation significantly over the last several years.
Franchise Insights
MAY 11, 2022
of inquirers to franchises reported that they were contacted by “all of the franchises they inquired to”, just above the 53.1% lowest rate seen in April 2021, but far below the average rate of 61.3% Fortunately, those who reported being contacted by “none of” the franchises dropped to 10.6%, up from an all-time low of 2.8%
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