A Best Kept Secret in Franchise Lead Generation – Lifetime Value (LTV)
Franchise Insights
SEPTEMBER 21, 2022
NORFOLK, VIRGINIA — September 21, 2022 — In comparing lead sources, “price”, and even the holy grail – “cost per sale” – are incomplete, if not misleading. There are two other critical variables in assessing return on your investment in franchise portals or other third party lead suppliers.
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