Franchise Insights

AUGUST 31, 2022

August 31, 2022 – Most franchise prospects (55.3%) prefer to be emailed for an initial contact with a franchise they have chosen, according to the monthly “mystery shopping” survey by FranchiseInsights.com in July 2022. Also in the July 2022 survey, 52.3%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 26, 2022

October 26, 2022 — While the headlines are about an “advertising recession” underway, with Meta to provide even more insight in its earnings report today, Google’s earnings release yesterday explains the pain felt by franchise development teams over the last year. What can franchise advertisers do about this?

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

SEPTEMBER 21, 2022

NORFOLK, VIRGINIA — September 21, 2022 — In comparing lead sources, “price”, and even the holy grail – “cost per sale” – are incomplete, if not misleading. There are two other critical variables in assessing return on your investment in franchise portals or other third party lead suppliers.

Franchise Lead Generation 52

Franchise Lead Generation Franchise Fee 52

Franchise Insights

SEPTEMBER 15, 2022

September 14, 2022 — In comparing lead sources, “price”, and even the holy grail – “cost per sale” – can be misleading. There are two other critical variables in assessing return on your investment in franchise portals or other third party lead suppliers. The data presented here is from August and September 2022.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JUNE 28, 2022

June 29, 2022 – Since the introduction of Apple’s Mail Privacy Protection (MPP) features with the September 21, 2022 release of iOS 15, email marketers have been scrambling to adjust their marketing processes and expectations to the changes. of our own Franchise Insights subscriber list used the MPP feature as of May 2022.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

SEPTEMBER 28, 2022

September 28, 2022 — Franchise marketers using the data on keywords that converted to visitors to tune their paid search programs suffered significant signal loss on September 1, 2022 when Google stopped providing this data in its Analytics products “to meet a higher privacy threshold.”

Franchise Lead Generation 52

Franchise Lead Generation Digital Marketing 52

Franchise Insights

DECEMBER 20, 2022

By: Franchise Insights December 21, 2022 — If U.S. A very small percentage (3.6%) of aspiring franchise owners are already “very familiar” with the franchises they inquire about, and another 23.2% The data presented here is from December 12-19, 2022.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MARCH 1, 2023

Google Implementation While it remains to be seen exactly how generative AI will impact search results for Google advertisers, certainly the $162 billion in 2022 paid search (over 57% of revenues) will be a strong design consideration. Listings click out to pages similar to traditional-looking paid and free search results.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

AUGUST 2, 2023

By: Michael Alston for Franchise Insights Aug 2, 2023 — After ChatGPT was launched November 30, 2022, and Microsoft added ChatGPT features to its Bing search February 7, 2023, speculation swirled about the impact on Google’s dominance of web searches. appeared first on Franchise Insights.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 11, 2022

October 11, 2022 – Despite soaring interest rates, volatile financial markets, declining consumer confidence and increasing lead costs, none of the U. franchisors responding to a recent survey say they have cut back their development budgets significantly for 2022. This survey was conducted September 14-28, 2022.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JULY 19, 2022

July 20, 2022 — Since we last wrote about the decline in Facebook (Meta) Lead Generation, three more months of data show that the situation may have stabilized for franchise lead generation advertisers now one year after Apple’s iOS 14.5

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 19, 2022

October 19, 2022 — A substantial flow of leads to franchise development sites comes from prospects originating on portal websites that are used to acquire franchise leads. The data presented here is from October 2022.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

APRIL 30, 2025

By: Michael Alston for Franchise Insights April 30, 2025 – Looking back at usage rates of the top franchise development lead generation channels from 2022-2025, franchisors have diversified their sources in response to many changes in the ecosystem. in 2024 to expected usage of 68.6%

Franchise Lead Generation 52

Franchise Lead Generation Real Estate 52

Franchise Insights

MAY 11, 2022

May 11, 2022 – In April 2022, only 53.2% of inquirers to franchises reported that they were contacted by “all of the franchises they inquired to”, just above the 53.1% Fortunately, those who reported being contacted by “none of” the franchises dropped to 10.6%, up from an all-time low of 2.8%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

APRIL 22, 2025

By: Michael Alston for Franchise Insights April 30, 2025 – In a year-over-year analysis of franchise lead generation, interest in franchises shifted to a number of border and coastal states, particularly California, New Jersey and Michigan according to new data from FranchiseInsights.com.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

FEBRUARY 28, 2024

Franchises increasing their expansion plans (8.3%) were concentrated in the middle tiers of system size. Franchise Development teams expect to increase Google spending the most, either “somewhat” at 34.5%, or 11.4% “significantly.” A further 8.7% said they would be decreasing their LinkedIn spending significantly in 2024.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

AUGUST 16, 2022

August 17, 2022 – In July 2022, an improved 60% of inquirers to franchises reported that they were contacted by “all of the franchises they inquired to,” just below the average rate of 61.3% in March 2022, according to results from the FranchiseInsights.com monthly Mystery Shopping survey.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

APRIL 30, 2025

Inflation, tight labor markets, and regulatory uncertainty did not keep most franchises from pursuing their growth plans. The chart above shows changes in usage among paid sources by franchise development teams, not the volume of leads or size of budget by channel. of franchise developers in 2024, and 2.9% No Change 27.5%

Franchise Lead Generation 52

Franchise Lead Generation Real Estate 52

Franchise Insights

NOVEMBER 30, 2022

November 30, 2022 – Consistently, most franchise prospects (38.5%) prefer to be emailed for an initial contact with a franchise they have chosen, according to the monthly “mystery shopping” survey by FranchiseInsights.com in November 2022. Also in the November 2022 survey, 61.5%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

NOVEMBER 22, 2022

Norfolk, VA, November 22, 2022 – The percentage of franchise prospects who are very likely to return your call before receiving an introductory email has reached an all-time low. The “mystery shopping” survey of franchise inquirers is conducted monthly on the FranchiseVentures lead generation platform.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

OCTOBER 25, 2023

By: Michael Alston for Franchise Insights October 25, 2023 – The migration of interest in franchises continues to shift northward and eastward according to new data from FranchiseInsights.com.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JULY 31, 2024

But while that is useful for honing marketing messages, it means that they are less useful in determining information about what drives the individual decision process of prospects, and insights into their personas , as we first explored in March 2022. The most recent Startup Sentiment Index survey was conducted June 20-30, 2024.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MAY 31, 2023

We know from franchise portal and mobile app usage data that about 46.6% Further, we regularly feature an article about the role that franchise portals (directory sites) play in the awareness and discovery of franchise options. In a May 2022 survey, 74.5%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JUNE 28, 2023

Only twice, in August and December 2022 did text surpass email for preferred first contact. In the most recent data, a clear majority (50.3%) of respondents said receiving a text was the second most preferred choice for initial contact about a franchise they are interested in, consistent with most of the prior surveys.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

NOVEMBER 15, 2023

Only four times (since in August 2022) did text surpass email for preferred first contact. Further, in all but seven of forty monthly surveys by FranchiseInsights.com over the last four years, email was the clear preference for initial contact. In the remaining three instances, email and texts tied for “first preference.”

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

FEBRUARY 7, 2024

of respondents, the highest percentage since February 2022. Millennials and Baby Boomers tied at 20% of respondents for the first time in over four years. This month, Gen-Z surged to 8.5% Download a copy of the latest FranchiseInsights.com Small Business Startup Sentiment report here.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

MAY 21, 2025

Even with several new offerings for AI-enhanced search since Bing added the Chat-GPT feature in late 2022, Google still retains almost 90% of search traffic as of April 2025.

Real Estate 52

Real Estate Franchise Lead Generation 52

Franchise Insights

JANUARY 31, 2024

Louis Federal Reserve’s FRED website , with both measures in an uptrend since June 2022. of our monthly Startup Sentiment Survey respondents in the full year of 2023, off from 3.29% in 2022, which was a 33.7% Employers are less hungry (desperate) as job openings decline. Gen-Z made up 2.7% increase from 2021.

Franchise Lead Generation 52

Franchise Lead Generation Real Estate 52

Franchise Insights

NOVEMBER 16, 2022

November 16, 2022 – This month a shocking and record low percentage of inquirers about franchises for sale were contacted by all of the franchise systems they requested information from, according to the FranchiseInsights.com monthly “Mystery Shopping” survey. in March 2022. Only 42.2%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

FEBRUARY 22, 2023

That means that despite opportunities lost to competitors – and the cost to acquire the leads – some franchise development teams walked away from potential sales. Those who reported being contacted by “none of” the franchises at seven days after inquiry stood at 26.3%, far above the all-time low of 2.8% in March 2022.

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

APRIL 10, 2024

There were a few other peaks, in November 2022 and March 2023, at 58.1% Franchise seekers who say they are leaving full-time jobs reaches a four year low in March 2023 at 36.9% respectively, but the full-time employment share has been on a downward trend since then.

Franchise Lead Generation 52

Franchise Lead Generation 52