The Hidden Value in Franchise Lead Generation – Lifetime Value of a Prospect
Franchise Insights
SEPTEMBER 12, 2023
September 20, 2023 — When lead sources are compared, “price”, and even “cost per sale” – are incomplete, if not misleading. There are additional critical components of value in assessing return on your investment in franchise portals or other third party lead suppliers. x $55,000 x 56.4% or $155.10
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