Franchise Insights

SEPTEMBER 12, 2023

September 20, 2023 — When lead sources are compared, “price”, and even “cost per sale” – are incomplete, if not misleading. There are additional critical components of value in assessing return on your investment in franchise portals or other third party lead suppliers.

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Franchise Insights

SEPTEMBER 28, 2022

September 28, 2022 — Franchise marketers using the data on keywords that converted to visitors to tune their paid search programs suffered significant signal loss on September 1, 2022 when Google stopped providing this data in its Analytics products “to meet a higher privacy threshold.”

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Franchise Insights

SEPTEMBER 11, 2023

By: Michael Alston for Franchise Insights September 13, 2023 — Franchise portals are the “yellow pages” of the franchise discovery and research process – no one uses them for entertainment. are “completely unfamiliar” with the franchise selections they ultimately inquire about.

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Franchise Lead Generation 52

Franchise Insights

MARCH 1, 2023

The post First Impressions on How Generative AI in Search May Impact Franchise Lead Generation appeared first on Franchise Insights. Google is expected to reveal the Bard implementation, currently in Beta testing with its own employees, very soon.

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Franchise Lead Generation 52

Franchise Insights

AUGUST 2, 2023

By: Michael Alston for Franchise Insights Aug 2, 2023 — After ChatGPT was launched November 30, 2022, and Microsoft added ChatGPT features to its Bing search February 7, 2023, speculation swirled about the impact on Google’s dominance of web searches. appeared first on Franchise Insights.

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Franchise Lead Generation 52

Franchise Insights

APRIL 30, 2025

Franchise development teams have diversified their paid channels for franchise lead generation significantly over the last several years. Franchise portals, after more than thirty years of providing franchise leads, are still employed by most franchise development teams, and grew from 61.9%

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Franchise Lead Generation Real Estate 52

Franchise Insights

APRIL 30, 2025

Here is a summary: Key Observations: Budget Expansion to Fund Growth: In 2024, 58% of franchise development teams maintained or expanded their growth plans despite business challenges, similar to 2023. Larger franchise systems, in particular, raised their goals and budgets. seen in 2023. Decreased Somewhat 13.0%

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Franchise Lead Generation Real Estate 52

Franchise Insights

OCTOBER 10, 2023

By: Michael Alston for Franchise Insights Oct 11, 2023 — So many prospects who request information on franchise portal sites go on to visit the franchisor’s website that it begs the question – why? The data presented here is from July through September 2023. appeared first on Franchise Insights.

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Franchise Lead Generation 52

Franchise Insights

FEBRUARY 25, 2025

Historically, January is a great month for franchise lead generation as the holidays are over, and individuals decide that the time to act is now. Even California was experiencing a surge in franchise interest in the first few days of the year. Retail sales dropped 0.9%

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Franchise Lead Generation 52

Franchise Insights

FEBRUARY 28, 2024

By: Michael Alston for Franchise Insights February 28, 2024 – When asked about advertising plans for 2024,about a third of franchise development teams expected to increase their spending somewhat or significantly at Google, Meta or LinkedIn. This survey was conducted in December 2023. A further 8.7%

Franchise Lead Generation 52

Franchise Lead Generation 52

Franchise Insights

JULY 19, 2022

July 20, 2022 — Since we last wrote about the decline in Facebook (Meta) Lead Generation, three more months of data show that the situation may have stabilized for franchise lead generation advertisers now one year after Apple’s iOS 14.5 release, though at substantially higher costs and lower lead volumes.

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Franchise Lead Generation 52

Franchise Insights

MAY 15, 2025

From a January 2025 survey of franchise systems of all sizes, we get a clearer picture of how franchises have been altering their franchise lead generation strategies from paid sources, and what their plans are for 2025, summarized in 15 pages of charts and tables.

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Franchise Lead Generation 52

Franchise Insights

FEBRUARY 14, 2024

Audience measurement company SimilarWeb shows declining Meta traffic in the third quarter of 2023, with U.S. Meanwhile, in FranchiseInsights.com surveys conducted in December 2023, one third (33.3%) of U.S. franchisors expect to spend more on LinkedIn for paid lead generation in 2024, and another 14.5% expect no change.

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Franchise Lead Generation 52

Franchise Insights

MAY 15, 2024

An analysis and categorization of another six months of suggestions on that question yielded not-so-surprising action items if you have been following the Mystery Shopping survey and franchise lead generation best practices from FranchiseInsights.com. in August 2023. in the August 2023 survey.

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Franchise Lead Generation 52

Franchise Insights

AUGUST 23, 2023

By: Michael Alston for Franchise Insights August 23, 2023 – Aspiring business owners engaging with franchise sales teams were largely satisfied with their experiences, according to recent mystery shopping surveys over the last six months ending in August 2023. In a June 2023 survey, only 46.2% Another 13.5%

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Franchise Lead Generation 52

Franchise Insights

APRIL 22, 2025

By: Michael Alston for Franchise Insights April 30, 2025 – In a year-over-year analysis of franchise lead generation, interest in franchises shifted to a number of border and coastal states, particularly California, New Jersey and Michigan according to new data from FranchiseInsights.com.

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Franchise Lead Generation 52

Franchise Insights

MARCH 14, 2023

By: Michael Alston for Franchise Insights March 15, 2023 – Aspiring business owners talking with franchise sales teams were largely satisfied with their experience, according to recent mystery shopping surveys over the last six months ending in February 2023.

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Franchise Lead Generation 52

Franchise Insights

DECEMBER 20, 2023

By: Michael Alston for Franchise Insights December 20, 2023 – Since we last reported on the motivations of aspiring franchise owners in July, war has broken out in the Middle East, mortgage rates topped 8% and stock markets plummeted, among other shocks. of the respondents in November 2023, topping the record high of 89.1%

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Franchise Lead Generation 52

Franchise Insights

AUGUST 13, 2024

By: Michael Alston for Franchise Insights August 14, 2024 – Since we last reported on the motivations of aspiring franchise owners at the end of 2023, wars in Europe and the Middle East have continued, and concerns about political change have risen among individuals wanting to own their own businesses. in November 2023.

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Franchise Lead Generation 52

Franchise Insights

JANUARY 24, 2024

Near Future for Paid Search Marketing for Franchise Lead Generation The competition for the “Sponsored” (paid) ads at the top and interspersed every few pages has increased considerably, and is likely to continue to grow. What is most relevant is the competition for potential franchise buyers. In 2024, 45.7%

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Real Estate Franchise Lead Generation 52

Franchise Insights

SEPTEMBER 12, 2023

By: Michael Alston for Franchise Insights September 27, 2023 — When evaluating franchise directory websites (portals), cost per lead is often a key decision factor, assuming quality standards are met. After aspiring business owners submit inquiries at a franchise portal, very few end their searches there.

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Franchise Lead Generation 52

Franchise Insights

OCTOBER 25, 2023

By: Michael Alston for Franchise Insights October 25, 2023 – The migration of interest in franchises continues to shift northward and eastward according to new data from FranchiseInsights.com. Indiana and Mid-Atlantic PA, DE and CT and neighboring WV rounded out the top ten.

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Franchise Lead Generation 52

Franchise Insights

NOVEMBER 15, 2023

By: Michael Alston for Franchise Insights November 15, 2023 – Consistent with prior monthly “mystery shopping” surveys, most franchise prospects (45.8%) prefer to be emailed for initial contact with a franchise they are interested in according to fresh data in October 2023. On the other hand, 30.6%

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Franchise Lead Generation 52

Franchise Insights

MAY 31, 2023

By: Michael Alston for Franchise Insights May 31, 2023 – While many changes in franchise buyer behavior have been observed over the three years since the global pandemic began, one aspect changed very little. In looking at data for thousands of franchise inquiries during the month of April 2023, 41.6%

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Franchise Lead Generation 52

Franchise Insights

MAY 9, 2023

By: Michael Alston for Franchise Insights May 10, 2023 – Research shows that only a fraction of franchise prospects are likely to return your call before receiving an introductory email from you. In an April 2023 survey, only 12.9% This survey was conducted April 13-20, 2023.

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Franchise Lead Generation 52

Franchise Insights

JUNE 28, 2023

By: Michael Alston for Franchise Insights June 28, 2023 – As seen in recurring surveys, most franchise prospects (38.3%) prefer to be emailed for initial contact with a franchise they have chosen, according to monthly “mystery shopping” surveys by FranchiseInsights.com April-June 2023. Running a close second, 37.7%

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Franchise Lead Generation 52

Franchise Insights

JANUARY 10, 2024

Audience measurement company SimilarWeb reported declining Meta traffic in the third quarter of 2023, with U.S. Meanwhile, in FranchiseInsights.com surveys conducted in December 2023, 41.4% franchisors expect to spend more on Facebook and Instagram for lead generation than in 2023. don’t plan to use it at all.

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Franchise Lead Generation 52

Franchise Insights

NOVEMBER 29, 2023

By: Michael Alston for Franchise Insights November 29, 2023 – Prospect initial contact rates are up, as reported by the latest FranchiseInsights.com survey in October 2023. Almost 52% percent of respondents say they were contacted by all of the franchises they inquired about, up from 46.2% back in February 2023.

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Franchise Lead Generation 52

Franchise Insights

JANUARY 1, 2025

By: Michael Alston for Franchise Insights January 1, 2025 – Monthly surveys of buyers actively seeking franchises and businesses for sale have shown an increasing inclination to start businesses in the ensuing twelve months when asked about their time frames. In late December 2024, a record 93.0% Further , 61.6%

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Franchise Lead Generation 52

Franchise Insights

JULY 25, 2023

By: Michael Alston for Franchise Insights July 26, 2023 – Apple announced a new “Live Voicemail” feature for its anticipated September iOS 17 iPhone software update. back in February 2023. Those who reported being contacted by “none of the franchises” at seven days after inquiry “improved” to 25.3%.

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Franchise Lead Generation 52

Franchise Insights

JULY 16, 2024

of inquirers to franchises reported that they were contacted by “all of the franchises they inquired to” within seven days of the requests, below the prior record low for this measure at 41.4% back in February 2023. Those who reported being contacted by “none of the franchises” at seven days after inquiry stood at 31%.

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Franchise Lead Generation 52

Franchise Insights

MARCH 27, 2024

Moreover, Apple’s prompt to users to set up the “silence unknown callers” feature, introduced in the April 2021 iOS release, followed by the “live voicemail” feature introduced to iOS17 in September 2023, make it critical to email an introduction first , so that the prospect knows to expect a call from you and add you to their contacts.

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Franchise Lead Generation 52

Franchise Insights

APRIL 16, 2025

On the other hand, over one fourth of respondents (25.9%) see conditions getting “worse or much worse” in three months, the highest for this measure since March 2023. Additional highlights: Future business conditions: Despite the uncertainty of tariff effects and policy changes ahead, 74.1% Access to funding: 72.2% of respondents.

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Franchise Lead Generation 52

Franchise Insights

MARCH 27, 2024

Only once (September 2023) did text surpass email for preferred first contact. Further, in all but ten out of fifty monthly surveys by FranchiseInsights.com over the last five years, email was the clear preference for initial contact. In four other instances, email and texts tied for “first preference.”

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Franchise Lead Generation 52

Franchise Insights

MAY 28, 2024

But leads submitted at franchise directory websites also result in substantial referral visits to franchisor websites, in addition to being a significant source of leads submitted at development websites , as we most recently reviewed in September 2023.

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Franchise Lead Generation 52

Franchise Insights

JUNE 19, 2024

inquired about a second franchise, and 10.0% Over 55% of all prospects inquired about only one, two or three franchises. This behavior is consistent with prior reviews, the most recent being reported in November 2023. An additional 17.1% requested follow-up from a third concept.

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Franchise Lead Generation 52

Franchise Insights

FEBRUARY 7, 2024

of aspiring franchisees plan their launches in the next twelve months, the highest percentage seen since December of 2023. So far, the first of our Predictions for Franchise Development and Lead Generation for 2024 is looking very much on target. February 7, 2024 – Prepare for launch!

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Franchise Lead Generation 52