Franchise Insights
FEBRUARY 15, 2023
By: Michael Alston for Franchise Insights February 15, 2023 — What is now more interesting to Google searchers than Kim Kardashian, and almost as interesting as TikTok? Over one billion visits to the product occurred between its launch November 30 and February 5, 2023. appeared first on Franchise Insights.
Franchise Insights
APRIL 30, 2025
The chart above shows changes in usage among paid sources by franchise development teams, not the volume of leads or size of budget by channel. Google has gained further as the most widely-used lead generation source, due in some part to the smaller real estate it provides for organic listings.
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Franchise Insights
APRIL 30, 2025
Here is a summary: Key Observations: Budget Expansion to Fund Growth: In 2024, 58% of franchise development teams maintained or expanded their growth plans despite business challenges, similar to 2023. Larger franchise systems, in particular, raised their goals and budgets. seen in 2023. Decreased Somewhat 13.0%
Franchise Insights
JANUARY 24, 2024
Over time, the “real estate” on Google organic search result pages dedicated to the free blue links that consumers can click on has evaporated, especially on pages streamlined for mobile devices. What is most relevant is the competition for potential franchise buyers. In 2024, 45.7% In 2024, 45.7%
Franchise Insights
JANUARY 31, 2024
The Most Active States for Franchise Growth Will Continue to Outperform The states which are winning the migration of franchise interest will continue to benefit from the trend towards states that match prospects’ perceptions about favorable climate, business conditions, lower regulatory burden, and taxation. Gen-Z made up 2.7%
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