Franchise Insights
DECEMBER 27, 2023
By: Michael Alston for Franchise Insights December 28, 2023 – From a review of web traffic to content viewed over the past year, we developed a “Top Ten” list of the most popular topics among our insights in 2023 based on the readership of articles by category. We look forward to an updated view of this trend in early 2024.
Franchise Insights
JANUARY 14, 2025
through January 13, according to proprietary data from the Franchise Ventures lead generation platform of franchise investment inquiries in the United States. Fires have devastated over 40,500 acres in California in the first thirteen days of 2025, compared to only three acres burned in the same period in 2024.
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Franchise Insights
JANUARY 11, 2023
Yes, there are economic, legislative and regulatory headwinds, but who would bet against the collective entrepreneurial spirit, creative energy and grit of the franchise community? With our broad and unique perspective on the flow of prospects and the key ingredients of franchise lead generation, here are a few predictions for 2023.
Franchise Insights
MAY 21, 2024
By: Michael Alston for Franchise Insights May 22, 2024 – “AI Overviews” have arrived for Google search results, after months of testing. The impact of AI is only one of the challenges to franchise lead generation from Google Search in a January 2024 article. have emerged.
Franchise Insights
MAY 24, 2023
By: Michael Alston for Franchise Insights May 24, 2023 — Analysts at eMarketer project that in 2024 U.S. The post Franchise Lead Generation Portals Drive Discovery and Consideration – And Subsequent Visits to Franchisor Sites appeared first on Franchise Insights. Combined with 48.7
Franchise Insights
FEBRUARY 15, 2023
Artificial intelligence is quickly making its way into “intelligent” chatbots, content development, and auto-generated personalization of marketing email copy. The good news is that there will likely emerge new search engines and places to market franchises as competition for Google grows. appeared first on Franchise Insights.
Franchise Insights
SEPTEMBER 28, 2022
September 28, 2022 — Franchise marketers using the data on keywords that converted to visitors to tune their paid search programs suffered significant signal loss on September 1, 2022 when Google stopped providing this data in its Analytics products “to meet a higher privacy threshold.”
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