Franchise Insights
FEBRUARY 15, 2023
Artificial intelligence is quickly making its way into “intelligent” chatbots, content development, and auto-generated personalization of marketing email copy. And Google’s own AI-driven search results will likely change the search page “real estate” further. appeared first on Franchise Insights.
Franchise Insights
APRIL 30, 2025
Google has gained further as the most widely-used lead generation source, due in some part to the smaller real estate it provides for organic listings. Franchise development teams have diversified their paid channels for franchise lead generation significantly over the last several years.
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Franchise Insights
APRIL 30, 2025
Abstract: Franchise development teams are largely maintaining or increasing their expansion plans in 2024-2025. They have responded to changes in the lead generation ecosystem by aggressively diversifying their paid sources, in the face of rising cost per lead, to achieve growth goals and complement organic growth.
Franchise Insights
JANUARY 24, 2024
By: Michael Alston for Franchise Insights January 24, 2024 – In our last article, we highlighted some of the headwinds facing advertisers who generate franchise leads from Google. In 2024, 45.7% What is most relevant is the competition for potential franchise buyers. In 2024, 45.7%
Franchise Insights
MAY 21, 2025
In May 2024, Google began serving “AI Overviews”, which now are included in about 50% of searches, taking away more “real estate” previously given to paid links and organic listings, and likely resulting in as much as 60% zero-click searches. The answer is provided along with citations that don’t get clicked as often.
Franchise Insights
JANUARY 31, 2024
By: Michael Alston for Franchise Insights UPDATED February 6, 2024 January 31, 2024 – “Prediction is difficult- particularly when it involves the future,” said Mark Twain – or was it Yogi Berra – or Neils Bohr ? Bring the right gear, learn a few new tricks, lean into it – and win in 2024! Gen-Z made up 2.7%
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