2025 and Franchise Lead Generation - Franchising Now

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2025

Franchise Lead Generation

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Google’s AI Mode and Franchise Lead Generation

Franchise Insights

JUNE 10, 2025

By: Michael Alston for Franchise Insights June 11, 2025 — Almost exactly a year since we wrote about the introduction of AI Overviews and generative AI to franchise search , Google introduced AI Mode, its generative AI offering to the search experience in browsers and the Gemini app which began rolling out to all U.S.

Franchise Lead Generation

Franchise Lead Generation Real Estate

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Natural Disasters Significantly Impact Franchise Lead Generation

Franchise Insights

JANUARY 14, 2025

By: Michael Alston for Franchise Insights January 14, 2025 – If your franchise sales team is noticing a decrease in lead generation in recent days, they are not alone. Franchise Lead flow from the State of California is down 21.3% YTD already, since fires ignited on January 7.

Franchise Lead Generation

Franchise Lead Generation

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Trending Sources

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Changes in Franchise Development Lead Generation Paid Sources Planned for 2025

Franchise Insights

MARCH 26, 2025

By: Michael Alston for Franchise Insights March 26, 2025 – When asked about advertising plans for 2025, 100% of franchise development teams already using the major franchise lead generation sources expected to increase their spending somewhat or significantly in 2025.

Franchise Lead Generation

Franchise Lead Generation

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2025 Franchise Development Lead Sources Survey

Franchise Insights

APRIL 30, 2025

by FranchiseInsights.com Results of a survey of Franchise Development teams across system sizes, conducted in January 2025 ©Franchise Ventures, LLC April 30, 2025 This document is also available in pdf format here. Franchise portals are still widely used and expected to grow in usage in 2025.

Franchise Lead Generation

Franchise Lead Generation Real Estate

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2025 Franchise Development Lead Sources Survey Highlights

Franchise Insights

MAY 15, 2025

By: Michael Alston for Franchise Insights May 13, 2025 – Business news is bustling with headlines about tariff negotiations, the disruption and opportunities presented by AI, antitrust claims and remedies potentially impacting Google, and content freedom vs. moderation on many platforms, and a pending outright ban of TikTok in the U.S.

Franchise Lead Generation

Franchise Lead Generation

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Record Share of Business Startups Planned Within 2025

Franchise Insights

JANUARY 1, 2025

By: Michael Alston for Franchise Insights January 1, 2025 – Monthly surveys of buyers actively seeking franchises and businesses for sale have shown an increasing inclination to start businesses in the ensuing twelve months when asked about their time frames. In late December 2024, a record 93.0%

Franchise Lead Generation

Franchise Lead Generation

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Franchise Development Lead Generation Source Adoption Rates

Franchise Insights

APRIL 30, 2025

By: Michael Alston for Franchise Insights April 30, 2025 – Looking back at usage rates of the top franchise development lead generation channels from 2022-2025, franchisors have diversified their sources in response to many changes in the ecosystem. in 2025, an increase of 11%.

Franchise Lead Generation

Franchise Lead Generation Real Estate

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Changes in Cost Per Lead for Top Paid Franchise Development Lead Generation Sources

Franchise Insights

APRIL 9, 2025

By: Michael Alston for Franchise Insights April 9, 2025 – Most systems responding to the 2025 Franchise Development Lead Generation Survey anticipated increased spending in 2025, despite experiencing higher costs per lead for most sources in 2024. in 2024, despite 24.6% significantly.

Franchise Lead Generation

Franchise Lead Generation

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Full January Impact — Franchise Lead Generation Throttled By Natural Disasters

Franchise Insights

FEBRUARY 25, 2025

By: Michael Alston for Franchise Insights February 25, 2025 – If your franchise development team noticed a marked decrease in lead generation and prospect responsiveness in January, weather across the U.S. Even California was experiencing a surge in franchise interest in the first few days of the year.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Development Propelled by More Prospects Leaving Full-Time Jobs

Franchise Insights

FEBRUARY 5, 2025

By: Michael Alston for Franchise Insights February 5, 2025 – Franchise development faces reduced competition from employers for the best candidates. This suggests that the hiring splurge and pressure to allow work flexibility and remote work have ended, and franchise development teams will benefit.

Franchise Lead Generation

Franchise Lead Generation

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Startup Sentiment Data Shows Aspiring Business Owners Enthusiastic About Launches in 2025

Franchise Insights

JANUARY 7, 2025

By: Michael Alston for Franchise Insights January 7, 2025 – The rising trend in near-term intentions to start businesses bodes well for franchise development in 2025. The post Startup Sentiment Data Shows Aspiring Business Owners Enthusiastic About Launches in 2025 appeared first on Franchise Insights.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Interest Rebounds in Coastal, Border and Mid-Atlantic States

Franchise Insights

APRIL 22, 2025

By: Michael Alston for Franchise Insights April 30, 2025 – In a year-over-year analysis of franchise lead generation, interest in franchises shifted to a number of border and coastal states, particularly California, New Jersey and Michigan according to new data from FranchiseInsights.com. in losses.

Franchise Lead Generation

Franchise Lead Generation

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Feedback from Prospects on The Franchise Sales Process

Franchise Insights

JULY 1, 2025

By: Michael Alston for Franchise Insights July 2, 2025 – Individuals submitting inquiries about franchises were mostly satisfied with their experiences, according to franchise prospect surveys over the five months ending in June 2025.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Development Teams “Lean In” To LinkedIn for Franchise Lead Generation

Franchise Insights

FEBRUARY 14, 2024

Research firm Gartner forecasts that some 50% of consumers will significantly limit their interactions with social media by 2025. We will share more nuggets about optimizing your franchise development lead generation results in upcoming articles at Franchise Insights.

Franchise Lead Generation

Franchise Lead Generation

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Most Franchise Seekers Are Gen-X, But the Future Belongs to Millennials

Franchise Insights

JUNE 18, 2025

June 18, 2025 — Interest in franchise ownership spans all adult ages, but the most likely cohort for taking the leap is around middle age. Self-reported demographics of prospective franchise owners from January through April 2025 show that the most popular ages for exploring business ownership range from the mid-40s up to 60.

Franchise Lead Generation

Franchise Lead Generation

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Record Optimism a Tailwind for Franchise Development

Franchise Insights

APRIL 16, 2025

By: Michael Alston for Franchise Insights April 16, 2025 – Franchise development teams should enjoy a new tailwind in prospect optimism. Surveys in the last week of March 2025 showed a record 87.5% This survey was conducted March 27-31, 2025. In the same survey, 74.1% In the same survey, 74.1%

Franchise Lead Generation

Franchise Lead Generation

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Almost All Franchise Development Teams Increased Spending in 2024 at Largest Ad Platforms

Franchise Insights

MARCH 19, 2025

By: Michael Alston for Franchise Insights March 19, 2025 – REVISED 3/25/25 – When asked about advertising execution in 2025, over 99% of franchise development teams already using either Google, Meta, LinkedIn or TikTok expected to increase their spending somewhat or significantly in 2025.

Franchise Lead Generation

Franchise Lead Generation

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Advertising Your Franchise Brand In the Dawn of AI-Enhanced Search

Franchise Insights

MAY 21, 2025

By: Michael Alston for Franchise Insights Only about ten percent of aspiring franchise owners are already “very familiar” with the franchises they inquire about on franchise portals, and another 6.7% The data presented here is from May 2025.

Real Estate Franchise Lead Generation

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Are You Betting On The Best Practices For Reaching Franchise Prospects?

Franchise Insights

JANUARY 29, 2025

By: Michael Alston for Franchise Insights January 29, 2025 – Franchise prospects want to know who is calling before accepting a call.

Franchise Lead Generation

Franchise Lead Generation

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How “Peak Social Media” May Impact Franchise Development

Franchise Insights

JANUARY 10, 2024

Research firm Gartner forecasts that some 50% of consumers will significantly limit their interactions with social media by 2025. In a few weeks we will know about the fourth quarter as Meta earnings are reported. This legal proceeding may potentially be resolved in 2024.

Franchise Lead Generation

Franchise Lead Generation