Most Franchise Seekers Are Gen-X, But the Future Belongs to Millennials
Franchise Insights
JUNE 18, 2025
Millennials are a larger cohort in the general population than Boomers or Gen-X, and the first millennials reach age 45 in 2026. of franchise inquiries, and were the largest cohort in the general population until 2019, when they were overtaken by Millennials (or “Generation Y”).
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