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A Best Kept Secret in Franchise Lead Generation – Lifetime Value (LTV)

Franchise Insights

NORFOLK, VIRGINIA — September 21, 2022 — In comparing lead sources, “price”, and even the holy grail – “cost per sale” – are incomplete, if not misleading. There are two other critical variables in assessing return on your investment in franchise portals or other third party lead suppliers. per lead.

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The Hidden Value in Franchise Lead Generation – Lifetime Value of a Prospect

Franchise Insights

of prospects from the chart above) Value Formula: Conversion rate X initial franchise fee X Percentage of Leads Example: Using a hypothetical lead conversion rate of 1% and assuming half of the conversion would come from the first three months, the conversion rate in that period would be 0.5%. per lead.