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Franchise Lead Generation

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Top Ten Topics In Franchise Lead Generation

Franchise Insights

DECEMBER 27, 2023

By: Michael Alston for Franchise Insights December 28, 2023 – From a review of web traffic to content viewed over the past year, we developed a “Top Ten” list of the most popular topics among our insights in 2023 based on the readership of articles by category.

Franchise Lead Generation

Franchise Lead Generation

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Top Ten Franchise Lead Generation Insights

Franchise Insights

JANUARY 18, 2023

By: Michael Alston for Franchise Insights January 18, 2023 – Analyzing our content viewed over the past year, we developed a “Top Ten” list of the most popular topics among our insights in 2022 based on the readership of articles in topic categories. These two articles comprised our fourth most-read topic.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Lead Generation Search Results Get an AI Facelift

Franchise Insights

MAY 21, 2024

The impact of AI is only one of the challenges to franchise lead generation from Google Search in a January 2024 article. We will share first impressions of these three generative search experiences, and make a guess about what the impact on franchise lead generation will be. have emerged.

Franchise Lead Generation

Franchise Lead Generation

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A Best Kept Secret in Franchise Lead Generation – Lifetime Value (LTV)

Franchise Insights

SEPTEMBER 21, 2022

NORFOLK, VIRGINIA — September 21, 2022 — In comparing lead sources, “price”, and even the holy grail – “cost per sale” – are incomplete, if not misleading. There are two other critical variables in assessing return on your investment in franchise portals or other third party lead suppliers.

Franchise Lead Generation

Franchise Lead Generation Franchise Fee

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Referrals and LTV – The Best Kept Secrets in Franchise Lead Generation

Franchise Insights

SEPTEMBER 15, 2022

September 14, 2022 — In comparing lead sources, “price”, and even the holy grail – “cost per sale” – can be misleading. There are two other critical variables in assessing return on your investment in franchise portals or other third party lead suppliers. In this article, we discuss the first one.

Franchise Lead Generation

Franchise Lead Generation

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Apple’s Mail Privacy Changes Mean Adjustments to Your Franchise Lead Generation Email and CRM Processes and Metrics

Franchise Insights

JUNE 28, 2022

While a comprehensive response is beyond the scope of this article, we are attempting a high-level summary for franchise sales teams that view email as an essential tool for initial contact and drip email campaigns to franchise prospects. As promised, this is a difficult topic to address in a short article.

Franchise Lead Generation

Franchise Lead Generation

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The Hidden Value in Franchise Lead Generation – Lifetime Value of a Prospect

Franchise Insights

SEPTEMBER 12, 2023

Articles about the growth of the business and success stories will be appreciated. The Small Business Startup Sentiment Index survey is conducted monthly by FranchiseInsights.com from a sample of franchise inquirers across the FranchiseVentures lead generation platform.

Franchise Lead Generation

Franchise Lead Generation Franchise Fee

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First Impressions on How Generative AI in Search May Impact Franchise Lead Generation

Franchise Insights

MARCH 1, 2023

Bing’s Chatbot Results Generative AI searches are queries to a chatbot that synthesizes an answer into a conversational response from multiple sources of data. These will likely be most useful for aspiring franchise owners as they begin their search process with a broad query (“what are the best franchises to buy?”

Franchise Lead Generation

Franchise Lead Generation

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Changes in Franchise Development Lead Generation Paid Sources Planned for 2025

Franchise Insights

MARCH 26, 2025

By: Michael Alston for Franchise Insights March 26, 2025 – When asked about advertising plans for 2025, 100% of franchise development teams already using the major franchise lead generation sources expected to increase their spending somewhat or significantly in 2025.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Development Lead Generation Source Adoption Rates

Franchise Insights

APRIL 30, 2025

Franchise development teams have diversified their paid channels for franchise lead generation significantly over the last several years. Franchise portals, after more than thirty years of providing franchise leads, are still employed by most franchise development teams, and grew from 61.9%

Franchise Lead Generation

Franchise Lead Generation Real Estate

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Changes in Cost Per Lead for Top Paid Franchise Development Lead Generation Sources

Franchise Insights

APRIL 9, 2025

Franchises increasing their expansion plans (8.3%) included all tiers of system sizes , and 98% of them increased their spending in 2024 across the four largest third-party advertising platforms. The post Changes in Cost Per Lead for Top Paid Franchise Development Lead Generation Sources appeared first on Franchise Insights.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Development Teams “Lean In” To LinkedIn for Franchise Lead Generation

Franchise Insights

FEBRUARY 14, 2024

By: Michael Alston for Franchise Insights February 14, 2024 – Signs from a number of metrics (time spent, monthly active users) and media reports are that we may have reached “peak” social media as measured by postings, monthly active users and time spent. Subscribe here to make sure you hear about them first.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Interest Rebounds in Coastal, Border and Mid-Atlantic States

Franchise Insights

APRIL 22, 2025

By: Michael Alston for Franchise Insights April 30, 2025 – In a year-over-year analysis of franchise lead generation, interest in franchises shifted to a number of border and coastal states, particularly California, New Jersey and Michigan according to new data from FranchiseInsights.com.

Franchise Lead Generation

Franchise Lead Generation

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Why Franchise Leads Visit Franchisor Websites After Requesting More Information on Franchise Portals

Franchise Insights

OCTOBER 19, 2022

October 19, 2022 — A substantial flow of leads to franchise development sites comes from prospects originating on portal websites that are used to acquire franchise leads. The data presented here is from October 2022.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Development Teams Expect to Increase Google Spending More than Meta and LinkedIn in 2024

Franchise Insights

FEBRUARY 28, 2024

Franchises increasing their expansion plans (8.3%) were concentrated in the middle tiers of system size. Franchise Development teams expect to increase Google spending the most, either “somewhat” at 34.5%, or 11.4% “significantly.” A further 8.7% said they would be decreasing their LinkedIn spending significantly in 2024.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Development Teams Face Growth Headwinds in Paid Search

Franchise Insights

JANUARY 24, 2024

By: Michael Alston for Franchise Insights January 24, 2024 – In our last article, we highlighted some of the headwinds facing advertisers who generate franchise leads from Google. What is most relevant is the competition for potential franchise buyers. In 2024, 45.7%

Real Estate Franchise Lead Generation

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Most Franchise Seekers Are Gen-X, But the Future Belongs to Millennials

Franchise Insights

JUNE 18, 2025

Self-reported demographics of prospective franchise owners from January through April 2025 show that the most popular ages for exploring business ownership range from the mid-40s up to 60.

Franchise Lead Generation

Franchise Lead Generation

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Most Franchise Prospect Journeys Begin With A Narrow Focus On Just A Few Concepts

Franchise Insights

OCTOBER 29, 2024

Monthly reviews of franchise portal website and mobile app usage data show that about 47% of users are initially open to “any category”, with location, investment level, or other criteria being more important. I n recent 2024 surveys, 73.8%

Franchise Lead Generation

Franchise Lead Generation

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Almost All Franchise Development Teams Increased Spending in 2024 at Largest Ad Platforms

Franchise Insights

MARCH 19, 2025

FranchiseInsights.com surveys franchisors periodically to get a pulse on the industry, provide benchmarking and identify franchise development best practices. We will continue to share more nuggets about optimizing your franchise development lead generation results in upcoming articles at Franchise Insights.

Franchise Lead Generation

Franchise Lead Generation

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Today’s Franchise Development Prospects Desire to Follow a Proven System

Franchise Insights

JULY 2, 2024

The Small Business Startup Sentiment Index is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the FranchiseVentures Lead Generation platform. Data for this article was collected June 20-30, 2024.

Franchise Lead Generation

Franchise Lead Generation

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How “Peak Social Media” May Impact Franchise Development

Franchise Insights

JANUARY 10, 2024

By: Michael Alston for Franchise Insights January 10, 2024 – Signs are that we may have reached “peak” social media as measured by posting activating and consumer surveys. Audience measurement company SimilarWeb reported declining Meta traffic in the third quarter of 2023, with U.S.

Franchise Lead Generation

Franchise Lead Generation

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Franchise Prospects Consistently Focus on Just a Few Concepts for Research and Contact

Franchise Insights

MAY 31, 2023

We know from franchise portal and mobile app usage data that about 46.6% Further, we regularly feature an article about the role that franchise portals (directory sites) play in the awareness and discovery of franchise options. of users are open to “any category”, without selecting a specific category for research.

Franchise Lead Generation

Franchise Lead Generation

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Post-Pandemic Migration of Prospect Interest Northward and and Eastward for Franchise Development

Franchise Insights

OCTOBER 25, 2023

This is almost a mirror image of the shifts in franchise interest from 2020 to 2022 that we showed earlier, and somewhat of a continuation of the northward and eastward trends spotted in an April 2023 article.

Franchise Lead Generation

Franchise Lead Generation

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Franchisee Prospects Continue to Focus on Just a Few Concepts for Research

Franchise Insights

JUNE 19, 2024

Monthly reviews of franchise portal website and mobile app usage data show that about 47% of users are initially open to “any category”, without selecting a specific category for research. Further, we regularly feature an article about the role that franchise portals (directory sites) play in the awareness and discovery of franchise options.

Franchise Lead Generation

Franchise Lead Generation

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A Pivotal Year Ahead For Google’s Role in Franchise Development

Franchise Insights

JANUARY 17, 2024

4+: Supply, Demand, and User Acceptance of AI There are of course many other countervailing forces that are likely to magnify Google’s impact on franchise development – consumer and advertiser demand, for sure – and we will cover some of those topics soon in their own article.

Franchise Lead Generation

Franchise Lead Generation