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Franchise Development Lead Generation Source Adoption Rates

Franchise Insights

The chart above shows changes in usage among paid sources by franchise development teams, not the volume of leads or size of budget by channel. Google has gained further as the most widely-used lead generation source, due in some part to the smaller real estate it provides for organic listings.

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Franchise Development Teams Face Growth Headwinds in Paid Search

Franchise Insights

By: Michael Alston for Franchise Insights January 24, 2024 – In our last article, we highlighted some of the headwinds facing advertisers who generate franchise leads from Google. What is most relevant is the competition for potential franchise buyers. In 2024, 45.7%