article thumbnail

How to Win at Regional Franchise Marketing

Franchise Wire

Use Local Insights and Smart Strategies to Boost Brand visibility and Customer Loyalty Regional franchise marketing requires a careful mix of brand consistency and local market understanding. Local market research helps identify key opportunities and potential challenges unique to your area.

article thumbnail

Marketing Strategies for Travel Franchisees

Franchise Fame

Among these include the following: Demographic Geographic Behavioral Value-based Needs-based Technographic Psychographic Lifecycle change When you have a target audience narrowed down, you can more easily pinpoint which services and destinations you can market to them and how to go about doing so. What is local marketing?