Franchise Wire

MAY 31, 2025

Use Local Insights and Smart Strategies to Boost Brand visibility and Customer Loyalty Regional franchise marketing requires a careful mix of brand consistency and local market understanding. Local market research helps identify key opportunities and potential challenges unique to your area.

Local Marketing 79

Local Marketing Brand Consistency Digital Marketing 79

Frannexus

NOVEMBER 30, 2024

21st Century Digital Franchising by Seth Lederman Digital marketing is transforming the franchising landscape. Historically, franchising has relied on local marketing, face-to-face interactions, and word-of-mouth. But thanks to the digital age, a seismic shift is underway.

Digital Marketing 52

Digital Marketing Micro-Franchising Brand Consistency Local Marketing 52

FMS Franchise

APRIL 29, 2025

This process should identify partners who will become brand ambassadors, operational leaders, and growth drivers for your business. Marketing Support Systems Showcase national and local marketing initiatives, explaining how these efforts generate customer acquisition for franchisees.

Digital Marketing 52

Digital Marketing Site Selection Multi-Unit Franchise Brand Consistency 52

FMS Franchise

JUNE 13, 2025

Clear Brand Standards As you scale multiple locations, maintaining brand consistency becomes increasingly challenging. Your franchisees’ success directly impacts your brand reputation, unit economics, and ability to attract quality candidates for future growth.

Multi-Unit Franchise 52

Multi-Unit Franchise SBA Loans Master Franchise Brand Consistency 52