Franchise Wire

JUNE 2, 2025

Steven Toole (below), CEO of Toole & Associates , says online reputation is one of the most powerful — and often overlooked — tools in a franchise owner’s marketing arsenal. Toole’s firm specializes in online reputation management for local businesses, and his views are backed by recent third-party research.

Reputation Management 83

Reputation Management Brand Consistency 83

Fran Metrics

DECEMBER 18, 2024

At the same time, franchisors must balance evolving corporate marketing strategies with the diverse needs of their franchisees, ranging from hands-off support to fully managed solutions. To bridge this gap, franchisors need a marketing framework that empowers franchisees at every level of expertise while maintaining brand consistency.

Local Marketing 52

Local Marketing Reputation Management Brand Consistency 52

International Franchise Association

JUNE 3, 2025

. — The International Franchise Association (IFA) has named Consumer Fusion a Preferred Vendor for Listings, Reputation, and Social Platform Management, recognizing the company’s expertise in helping franchise systems maintain brand consistency, safeguard their reputation, and accelerate digital growth.

Reputation Management 162

Reputation Management Brand Consistency 162