article thumbnail

Designing a Solution for Franchisee Marketing Support and Engagement

Fran Metrics

To bridge this gap, franchisors need a marketing framework that empowers franchisees at every level of expertise while maintaining brand consistency. Webinars and Training Modules Offer franchisors the ability to host live or recorded sessions covering: Marketing best practices. Platform updates. New campaigns and initiatives.

article thumbnail

Webinar Recording | Smarter Locations, Stronger Brands: The Power of Integrating Learning & Operations

International Franchise Association

On June 25, 2025, this webinar sponsored by Wisetail explored how a unified approach to learning and operations created brand consistency across every location and boosted performance across the board. The result? Franchisees and their teams received the tools and training they needed, exactly when they needed them.

article thumbnail

International Franchise Association Names Consumer Fusion as Preferred Vendor

International Franchise Association

The International Franchise Association (IFA) has named Consumer Fusion a Preferred Vendor for Listings, Reputation, and Social Platform Management, recognizing the company’s expertise in helping franchise systems maintain brand consistency, safeguard their reputation, and accelerate digital growth.