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Fifty Shades of Franchising: Differentiating commercial, micro, social, and hybrid franchise models

MSA Worldwide

In Product/Trade Name Franchising (Traditional Franchising), a franchisor owns the right to a name or trademark, licenses the right to use that name or trademark, and generally provides the franchisee with a product that needs pre- and post-sales service.

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What is The Franchise Disclosure Document (FDD)?

MSA Worldwide

Definition of a Franchise under the Franchise Rule Under the Franchise Rule, the FTC defines a “franchise” in Section 436.1(h) Under a Business Format Franchise the franchise system generally provides operating manuals, training, brand standards, quality control, a marketing strategy, etc.

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What is a Franchise: How Do Franchises Work?

MSA Worldwide

The Federal Trade Commission’s definition of a franchise is provided in Section 436.1(h) Under a Business Format Franchise (the type of franchising most identifiable to the average person), the franchise relationship includes the entire business format and not simply the franchisor’s trade name, products and services.

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Private and Public Partnership to Increase Access to Healthcare Services in Rwanda

MSA Worldwide

This health post model, known as Child and Family Wellness (CFW) Health Posts, will operate under a business-format franchise network. They will be run by experienced nurses providing an entry point into the formal Rwandan public health system.

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Franchise Relationship Structures

MSA Worldwide

Other companies, like McDonald’s or Marriott, use franchising to expand their brands by allowing others to deliver their products and services to the public and, different than Traditional Franchising, also define a system of delivery that the franchisee is required to follow – this is called Business Format Franchising.

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Think Different (and Big)

MSA Worldwide

This article suggests that when global development is the goal, it is not enough to settle for successfully operating small or medium enterprises; and that the development community should also invest in strategies that can help those proven social businesses further expand through models such as franchising, particularly “ business format franchising (..)