Fifty Shades of Franchising: Differentiating commercial, micro, social, and hybrid franchise models
MSA Worldwide
JANUARY 30, 2018
This article intends to provoke discussion around ways in which the social and micro franchising communities of practice can organize and compare information and ideas so that the field of practice can advance more rapidly. It is, therefore, difficult for stakeholders to make informed decisions about franchise design and investment.
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