MSA Worldwide
FEBRUARY 10, 2018
In exchange, the franchisee pays the franchisor franchise fees. The franchise fees usually include a one-time initial fee (franchise fee) and a continuing fee (royalty fee) for the use of the franchisor’s trade name and operating methods.
MSA Worldwide
JANUARY 30, 2018
In Product/Trade Name Franchising (Traditional Franchising), a franchisor owns the right to a name or trademark, licenses the right to use that name or trademark, and generally provides the franchisee with a product that needs pre- and post-sales service.
MSA Worldwide
JANUARY 17, 2018
Other companies, like McDonald’s or Marriott, use franchising to expand their brands by allowing others to deliver their products and services to the public and, different than Traditional Franchising, also define a system of delivery that the franchisee is required to follow – this is called Business Format Franchising.
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