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Buying a Franchise: 5 Keys to a Strong Franchisee/Franchisor Relationship

AllBusiness.com

There is a lot at stake on each side of the relationship: the franchisor is protecting its brand, and franchisees are protecting their investments and livelihoods. These documents spell out every aspect of the relationship in extreme detail, which makes them daunting. Supplement any franchisor advertising with local marketing.