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Win in Your Own Backyard: The Ultimate Guide to Local Marketing for Retailers

Succeed As Your Own Boss

It’s in knowing your customers, showing up for your community, and building a brand that people can’t stop talking about right down the street. Local marketing isn’t just a strategy—it’s your secret weapon. Why Local Marketing Matters—Big Time We’re living in a digital-first world, but local still leads.

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Huddle House Names Stephanie Mattingly Marketing VP

Franchise Wire

The Franchise Pro has 25-Plus Years of Restaurant Retail Marketing and Operations Experience Ascent Hospitality Management, the parent company of Huddle House and Perkins American Food Co., has named Stephanie Mattingly vice president of marketing for Huddle House.

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The Top Wing Franchises Flying High in the Market

American Veteran Franchises

Let’s explore some of the top wing brands soaring in the market and why they’re worth clucking about. Diverse Menu Options: From classic buffalo to exotic Korean flavors, the versatility of wings allows brands to appeal to a broad customer base. With over 1,500 locations globally, this brand is a powerhouse in the wing world.

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Caution: International Franchising May Be Trickier than You Thought

MSA Worldwide

However, in reality, the franchisor has not even skated on the surface of the planning it takes to effectively and successfully export the brand internationally. Once harmed, the franchise brand becomes further damaged by the churning of franchisee leadership in those markets.

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Marketing Strategies for Travel Franchisees

Franchise Fame

By resharing and engaging with others, you’re not doing a one-sided gig but are becoming a part of an online community where you can build trust and loyalty in your brand. And if you want to boost your social media marketing for travel franchises, you can also purchase paid advertising space on these channels. What is local marketing?

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Consulting Franchise Opportunities: What You Need to Know Before You Invest

FranNet

Thinking about starting your own consulting business or becoming a business coach under an established brand? A consulting franchise is a business model where you provide expert advice—such as coaching, strategic planning, or franchise guidance—under an established brand. That often means networking, cold outreach, and local marketing.

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Should franchising in the UK be regulated or self-regulated?

Franchise World

By Gordon Drakes, Co-head of Franchising and Distribution, Fieldfisher Franchising is regulated in a significant number of countries that have franchise specific laws, whilst others impose a complex and challenging regulatory environment through the application of more general commercial laws.