Franchise Lead Generation Best Practices Update – Google Removes Paid Keyword Data From Analytics in the Name of Privacy
Franchise Insights
SEPTEMBER 28, 2022
September 28, 2022 — Franchise marketers using the data on keywords that converted to visitors to tune their paid search programs suffered significant signal loss on September 1, 2022 when Google stopped providing this data in its Analytics products “to meet a higher privacy threshold.”
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