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Top 2023 Predictions For Franchise Lead Generation

Franchise Insights

Yes, there are economic, legislative and regulatory headwinds, but who would bet against the collective entrepreneurial spirit, creative energy and grit of the franchise community? With our broad and unique perspective on the flow of prospects and the key ingredients of franchise lead generation, here are a few predictions for 2023.

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First Impressions on How Generative AI in Search May Impact Franchise Lead Generation

Franchise Insights

The post First Impressions on How Generative AI in Search May Impact Franchise Lead Generation appeared first on Franchise Insights. Google is expected to reveal the Bard implementation, currently in Beta testing with its own employees, very soon.

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2025 Franchise Development Lead Sources Survey Highlights

Franchise Insights

From a January 2025 survey of franchise systems of all sizes, we get a clearer picture of how franchises have been altering their franchise lead generation strategies from paid sources, and what their plans are for 2025, summarized in 15 pages of charts and tables. Buyers are out there.

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Almost All Franchise Development Teams Increased Spending in 2024 at Largest Ad Platforms

Franchise Insights

This year we added TikTok to the survey options, and found almost 16% of franchise development teams experimenting with the platform in 2024 despite the imminent banning of app downloads in the U.S. As of this writing, the app is still available pending negotiations about a potential purchase of the platform by U.S.

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Startup Sentiment Data Shows Aspiring Business Owners Enthusiastic About Launches in 2025

Franchise Insights

The Small Business Startup Sentiment Index is based on a monthly survey of individuals who have recently inquired about businesses or franchises for sale on the Franchise Ventures lead generation platform. Download a copy of the latest FranchiseInsights.com Small Business Startup Sentiment report here.

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Small Business Startup Sentiment Surges to Highest in Over a Year

Franchise Insights

Download a copy of the latest FranchiseInsights.com Small Business Startup Sentiment report here. Millennials and Baby Boomers tied at 20% of respondents for the first time in over four years. This month, Gen-Z surged to 8.5% of respondents, the highest percentage since February 2022.

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Predictions for Franchise Development and Lead Generation for 2024

Franchise Insights

The Most Active States for Franchise Growth Will Continue to Outperform The states which are winning the migration of franchise interest will continue to benefit from the trend towards states that match prospects’ perceptions about favorable climate, business conditions, lower regulatory burden, and taxation.