Franchise Dictionary

MAY 31, 2025

In May, we kicked off part one of our three-part series on life-work balance, featuring Alesia Viscont, CEO and President of FranServe, Inc. Visconti shared the inspiration behind the term “life-work balance” and why she made it a core value for FranServe. By Nancy E. Williams A Three-Part Series In May, we kicked off part one of our three-part series on life-work balance, featuring Alesia Viscont, CEO and President of FranServe, Inc.

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Franchise Wire

MAY 31, 2025

Use Local Insights and Smart Strategies to Boost Brand visibility and Customer Loyalty Regional franchise marketing requires a careful mix of brand consistency and local market understanding. Marketing directors and franchise owners who succeed at the regional level know how to strike this delicate balance, creating campaigns that maintain the parent brand’s identity while connecting authentically with local audiences.

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Franchise Dictionary

MAY 31, 2025

Josh DuBois, a FranServe Certified Franchise Consultant, recently posted on social media the following quote: “Franchising is a privilege. It is earned through hard work and dedication. It starts with a sound business model, but it can’t end there. Systems and processes must be put in place!” By Don Clayton WHAT THE HECK IS A FRANCHISE CONSULTANT? Josh DuBois, a FranServe Certified Franchise Consultant, recently posted on social media the following quote: “Franchising is a privilege.

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