Franchise Fame

FEBRUARY 28, 2024

The very nature of franchise marketing is that it involves numerous simultaneously moving parts. Whether it’s social media or pay-per-click (PPC) ads, blog posts, your website’s design, or even your franchisees and their employees’ uniforms or the stationery used for formal communication, one thing is clear: brand compliance is a must. Since a franchisor has spent many years building brand recognition, one detrimental aspect of non-compliance is a dilution of the brand.

Brand Consistency 52

Brand Consistency 52

Franchise Insights

FEBRUARY 28, 2024

By: Michael Alston for Franchise Insights February 28, 2024 – When asked about advertising plans for 2024,about a third of franchise development teams expected to increase their spending somewhat or significantly at Google, Meta or LinkedIn. This is following 2023 wherein, despite tumultuous business conditions and shocking news headlines, more than 58% of franchisors surveyed either stuck to their growth plans (50.0%) or increased them.

Franchise Lead Generation 52

Franchise Lead Generation 52