Customer Experience in Franchising: Why Consistency Matters
Franchise To World
MAY 5, 2025
When you walk into a McDonald’s anywhere in the world, you know what to expect: familiar menu items, staff uniforms, store layouts, and a predictable highest standard of customer service. That is the power of consistency. In the world of franchising, consistency is not just important—it is essential for long-term success. Customer experience (CX) —the way a customer feels about every interaction with a brand—is a major driver of loyalty and repeat business.
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