Avendelle Founder Champions Change in Senior Care
Franchise Wire
JULY 7, 2025
Esther Cromwell Builds a Franchise Rooted in Respect and Representation Esther Cromwell is living proof that one person can make a huge difference. Her journey to becoming one of the few Black founders in franchising started with a simple yet profound realization: the senior care industry wasn’t serving everyone equally. “When my elderly, widowed neighbor needed help, I realized there were no local options that could provide the kind of care she truly deserved,” Cromwell says.
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