Tue.Oct 29, 2024

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Most Franchise Prospect Journeys Begin With A Narrow Focus On Just A Few Concepts

Franchise Insights

By: Michael Alston for Franchise Insights October 30, 2024 – One consistent observation on franchise buyer behavior over almost five years of website journey analysis is how quickly researchers parse among many options to narrow their focus to a few for further inquiry. Most prospects only focus on a single concept when requesting information about franchises, despite the thousands of offerings across dozens of categories in the franchise directories of the FranchiseVentures lead generatio

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Are Restaurants Profitable? Unveil the Key Metrics for Thriving in the Industry

Penn Station East Coast Subs

Profit potential is a crucial factor for any business, and the food industry is no exception. Profit margins may vary considerably depending on the type of restaurant you own and operate. For instance, full-service restaurants tend to have smaller margins due to higher labor costs and table-side service, while bars typically see higher operating income margins due to the price of alcoholic beverages.