Tue.Sep 12, 2023

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The Hidden Value in Franchise Lead Generation – Lifetime Value of a Prospect

Franchise Insights

SEPTEMBER 12, 2023

September 20, 2023 — When lead sources are compared, “price”, and even “cost per sale” – are incomplete, if not misleading. There are additional critical components of value in assessing return on your investment in franchise portals or other third party lead suppliers. Significant value exists over the lifetime of a lead or prospect who has given consent for you to contact them regarding your offering.

Franchise Lead Generation 52
Franchise Lead Generation Franchise Fee 52
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A Reliable Source of Lead Referrals to Your Franchise Development Website

Franchise Insights

SEPTEMBER 12, 2023

By: Michael Alston for Franchise Insights September 27, 2023 — When evaluating franchise directory websites (portals), cost per lead is often a key decision factor, assuming quality standards are met. But leads submitted at franchise portals also result in substantial referral visits to franchisor websites, in addition to being a significant source of leads submitted at development websites , as we most recently reviewed in June 2023.

Franchise Lead Generation 52
Franchise Lead Generation 52
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