Insights Into the Buyer Search Path to Franchise Development Websites
Franchise Insights
OCTOBER 16, 2024
By: Michael Alston for Franchise Insights October 16, 2024 — The vast majority of prospects who request information on franchise portal websites become a referral visit to the franchisor’s website afterward. In our most recent surveys, about 66% of portal lead submitters made subsequent visits to the corresponding franchise development websites.
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