Franchise Development Teams Face Growth Headwinds in Paid Search
Franchise Insights
JANUARY 24, 2024
By: Michael Alston for Franchise Insights January 24, 2024 – In our last article, we highlighted some of the headwinds facing advertisers who generate franchise leads from Google. Traffic exclusivity from Apple, antitrust and regulatory court proceedings threaten Google in 2024, along with greater competition by other players like Microsoft who aim to use artificial intelligence to get a bigger piece of the search marketing pie.
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