Snapping into shape
Elite Franchise Magazine
AUGUST 8, 2025
In the competitive landscape of the fitness industry, Snap Fitness, part of Lift Brands, is steering a distinctive path with its 24/7 gym model. Under the stewardship of Kevin Yates, CEO of Lift Brands EMEA, the company has achieved notable growth and strengthened its foothold in the UK and Ireland. Snap Fitness’s accessible business model, coupled with an emphasis on community and innovation, is proving popular with modern, time-pressured fitness enthusiasts.
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