How to Maintain Brand Consistency in a Multi-Unit Franchise System
Franchise Journal
MARCH 1, 2024
In the competitive landscape of franchising, where each unit operates as a semi-autonomous entity, maintaining consistent branding across multiple locations is a formidable challenge. Yet, it's an endeavor of paramount importance. Brand consistency isn't merely about presenting a unified visual identity; it's about delivering a cohesive customer experience that reinforces brand values, builds trust, and sets the franchise apart in the market.
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