2025 Franchise Development Lead Sources Survey
Franchise Insights
APRIL 30, 2025
by FranchiseInsights.com Results of a survey of Franchise Development teams across system sizes, conducted in January 2025 ©Franchise Ventures, LLC April 30, 2025 This document is also available in pdf format here. Abstract: Franchise development teams are largely maintaining or increasing their expansion plans in 2024-2025. They have responded to changes in the lead generation ecosystem by aggressively diversifying their paid sources, in the face of rising cost per lead, to achieve growth goals
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