21st Century Digital Franchising
Frannexus
NOVEMBER 30, 2024
21st Century Digital Franchising by Seth Lederman Digital marketing is transforming the franchising landscape. Historically, franchising has relied on local marketing, face-to-face interactions, and word-of-mouth. But thanks to the digital age, a seismic shift is underway. As traditional methods give way to innovative strategies, digital marketing has become a cornerstone for franchisors seeking to expand their footprint and for franchisees aiming to capture local markets.
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