Franchise Insights

APRIL 9, 2025

By: Michael Alston for Franchise Insights April 9, 2025 – Most systems responding to the 2025 Franchise Development Lead Generation Survey anticipated increased spending in 2025, despite experiencing higher costs per lead for most sources in 2024. In 2025, 87% of franchisors expect to employ Google paid advertising (including YouTube), up from 82.5% in 2024, despite 24.6% of them reporting that lead costs increased somewhat , and 7.3% significantly.

Franchise Lead Generation 52

Franchise Lead Generation 52

Caring Franchise

APRIL 9, 2025

Navigating senior care can be overwhelming for families. Between understanding available services, managing healthcare needs, and ensuring a loved one can age safely at home, many families don’t know where to start. That’s where social workers play a vital role—helping seniors and their families connect with the resources and support they need. At Caring Senior Service, our franchise owners work closely with social workers in hospitals, rehabilitation centers, and senior living communities to en

Senior Care 52

Senior Care 52

Special Strong Franchise

APRIL 9, 2025

Allen, TX – April 9, 2025 – Special Strong, the nation’s leading fitness franchise for children and adults with special needs, is proud to announce the relocation of its corporate headquarters from McKinney to Allen, Texas. This move comes as a direct result of unprecedented growth and the need to support an expanding team and franchise network. To meet the demands of this momentum, Special Strong has added four new leadership team members and plans to hire a fifth.

52

52

Frannexus

APRIL 9, 2025

Get Ready for Summer: Why Now’s the Time to Own a Fitness Franchise by Seth Lederman “Physical fitness is not only one of the most important keys to a healthy body, it is the basis of dynamic and creative intellectual activity.” – John F. Kennedy Summer is around the corner—and that means people everywhere are turning their attention to health, wellness, and getting in shape.

Multi-Unit Franchise 52

Multi-Unit Franchise 52

The Franchise Woman

APRIL 9, 2025

What happens when passion, purpose, and business ownership come together? You get something truly special—like the Starz Program, founded by Sophia Wastler.

40

40

Big Sky Franchise Team

APRIL 9, 2025

How are you integrating the use of AI into your business? Are you incorporating it yet? Our guest today is Dr. Sandra Metzger, who is a lifelong pioneer in education and she shares with us some practical strategies to start using AI in your business. TODAY’S WIN-WIN: Your willingness to learn is the ultimate competitive advantage in business. LINKS FROM THE EPISODE: You can visit our guest’s website at: [link] Attend our Franchise Sales Training Workshop: [link] Get a copy of our gue

52

52

Special Strong Franchise

APRIL 9, 2025

Meet Brenna Carpenter, a 22-year-old Special Strong athlete whose journey is nothing short of inspiring. Brenna faces multiple complex diagnoses, including Autism, SCID (post-stem cell transplant), Juvenile Dermatomyositis, 16p11.2 deletion syndrome, and hemiplegic migraines. But none of these challenges define her—what does is her resilience, determination, and incredible heart.

52

52