The Hidden Value in Franchise Lead Generation – Lifetime Value of a Prospect
Franchise Insights
SEPTEMBER 12, 2023
September 20, 2023 — When lead sources are compared, “price”, and even “cost per sale” – are incomplete, if not misleading. There are additional critical components of value in assessing return on your investment in franchise portals or other third party lead suppliers. Significant value exists over the lifetime of a lead or prospect who has given consent for you to contact them regarding your offering.
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