Two Strong Months of Prospect Contact Attempt Rates Precede a Dip in June
Franchise Insights
JULY 16, 2024
By: Michael Alston for Franchise Insights July 17, 2024 – After two successive months of higher prospect initial contact attempts, rates dipped as reported by the latest FranchiseInsights.com “mystery shopping” survey in June 2024. More than half of respondents say they were contacted by all of the franchises they inquired about in April and May, at 50% and 57.1% in April and May, respectively.
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