Franchise Journal

MARCH 1, 2024

In the competitive landscape of franchising, where each unit operates as a semi-autonomous entity, maintaining consistent branding across multiple locations is a formidable challenge. Yet, it's an endeavor of paramount importance. Brand consistency isn't merely about presenting a unified visual identity; it's about delivering a cohesive customer experience that reinforces brand values, builds trust, and sets the franchise apart in the market.

Multi-Unit Franchise 52

Multi-Unit Franchise Brand Consistency Franchisee Performance Metrics 52

Franchise Fame

FEBRUARY 28, 2024

The very nature of franchise marketing is that it involves numerous simultaneously moving parts. Whether it’s social media or pay-per-click (PPC) ads, blog posts, your website’s design, or even your franchisees and their employees’ uniforms or the stationery used for formal communication, one thing is clear: brand compliance is a must. Since a franchisor has spent many years building brand recognition, one detrimental aspect of non-compliance is a dilution of the brand.

Brand Consistency 52

Brand Consistency 52

Franchise Insights

FEBRUARY 28, 2024

By: Michael Alston for Franchise Insights February 28, 2024 – When asked about advertising plans for 2024,about a third of franchise development teams expected to increase their spending somewhat or significantly at Google, Meta or LinkedIn. This is following 2023 wherein, despite tumultuous business conditions and shocking news headlines, more than 58% of franchisors surveyed either stuck to their growth plans (50.0%) or increased them.

Franchise Lead Generation 52

Franchise Lead Generation 52

Stay In Your Lane

FEBRUARY 26, 2024

While exploring the effectiveness of marketing strategies during a podcast stroll with Amrit at IFA, we delved into identifying clear markers of success. He asked me what marks success, and to be honest on the spot, this was a hard question for me to think through. Cohesive lists like this don’t just pop out of my head every day. I said some of this for sure, but marketing is temperamental.

52

52

Franchise Journal

MARCH 1, 2024

“Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” — Oprah Winfrey As the business landscape continues to evolve, women are carving out their space and leaving an indelible mark in various industries. In the dynamic world of franchising, women entrepreneurs are breaking barriers and reshaping the narrative.

52

52

Franchise Journal

MARCH 1, 2024

Many of you may not have known Laina Sullivan, but I wish you all had. Laina was what we in her age group call an OG of franchising. She started her career as Vice President of Franchising for Supercuts at a time when the company had seven corporate stores in the San Francisco Bay Area. She ended her glorious career, in which she played key roles in real estate and growth for a multitude of popular brands you know, as a consultant with MSA Worldwide.

Real Estate 52

Real Estate 52

Franchise Journal

MARCH 1, 2024

Bryana Mainor REP'M Group Broker Lead Coordinator www.repmgroup.com Bryana plays a pivotal role at REP'M. Her contribution is instrumental as she strategically places franchise consultants with our directors, fostering a seamless connection that guides candidates towards their ideal business ventures. With a keen understanding of the unique needs of both consultants and candidates, she not only streamlines the matchmaking process but also ensures a personalized approach, making a significant dif

52

52

Franchise Journal

MARCH 1, 2024

Allison Zorich FranDevCo Chief Development Officer frandev.co Allison Zorich joined FranDevCo in January 2023 and has brought with her a wealth of experience and knowledge gained throughout many years in the franchising sector. During her time at FranDevCo, Allison has led numerous successful initiatives that have significantly contributed to the company's growth and success.

52

52

Franchise Journal

MARCH 1, 2024

Catherine Deano Painting With a Twist Co-Founder www.paintingwithatwistfranchise.com Catherine started her journey with her business partner Renee Maloney to become founder of the first paint-and-sip concept, by volunteering in her community. After Hurricane Katrina roared into her town of Mandeville, LA, flooding her home she looked at ways to bring a little joy to her area.

52

52

Franchise Journal

MARCH 1, 2024

Erin Pash Ellie Mental Health Founder / CEO www.elliementalhealth.com Erin is a licensed therapist and founder/CEO of Ellie Mental Health, one of the fastest-growing outpatient mental health brands in the US. Ellie opened 140 franchised clinics in 2023, surging to 224 clinics in 39 states, with another 450 in development. Erin's personality, deep knowledge in mental health and determination captivate people, which has drawn franchisees and therapists to join Ellie's mission to compassionately tr

52

52

Franchise Journal

MARCH 1, 2024

Carey Gille Franchise Fastlane President & Co-Founder www.franchisefastlane.com Carey Gille is an accomplished serial entrepreneur who has co-founded four start-ups and has extensive experience both as a franchisor and franchisee. She co-founded and now leads as the CEO of Franchise FastLane and is a franchisee of two FastLane brands. Paving the way for women in franchising, Carey’s leadership has helped explode Franchise FastLane in seven short years to the #1 FSO in the country: ranking on

Co-Branding 52

Co-Branding 52

Franchise Journal

MARCH 1, 2024

Shannon Forrester, a young mother of four kids, just wasn’t quite busy enough, so she decided to attend a convention with her sister-in-law who had just bought the rights to Floor Coverings International for Regina and Southern Saskatchewan- Canada. FCI is North America’s No. 1 flooring franchise. This was in January of 2016. Cut to January of 2024, and Shannon has just returned from FCI’s annual meeting with a Franchisee of the Year award.

Vending Machines 52

Vending Machines 52

Franchise Journal

MARCH 1, 2024

In the competitive franchising landscape, Ruchika Nagrath is a leader whose strategic vision has significantly impacted the sector. Moving to the United States in 2001 from New Delhi, India, Ruchika has charted a remarkable path in the franchise industry. With a solid foundation in Instrumentation Engineering from USIC Kurukshetra, India, and an Executive MBA from the University of Texas, Dallas, her educational background laid the groundwork for her success.

52

52

Franchise Journal

MARCH 1, 2024

Tamara Worth REP'M Group Director of Territory & Contract Administration www.repmgroup.com Tamara plays a pivotal role in the franchising landscape. With a franchising journey that began in 2019 and continued with the REP'M Group in 2021, she brings a wealth of knowledge and a passion for supporting aspiring business owners. Leveraging her expertise, she builds and implements robust systems and processes within the contracts department, overseeing operations, accounting functions, and facili

52

52

Franchise Journal

MARCH 1, 2024

Rhonda Sanderson Sanderson PR Founder CEO www.sandersonpr.com Rhonda is one of the most accomplished PR practitioners in the business and she launched the Original Franchise PR in 1985. She built the franchise PR model for franchisors and has continually been innovating the craft of PR. There is no man or woman in franchise PR more respected than Rhonda.

52

52

Franchise Journal

MARCH 1, 2024

In the realm of entrepreneurship, franchise ownership stands out as a promising avenue for individuals seeking to realize their business dreams within established frameworks. However, for professional women entering this domain, the journey toward success is often paved with unique challenges. Despite the increasing representation of women in business leadership roles, the landscape of franchise ownership presents hurdles that demand resilience, strategic navigation, and a relentless pursuit of

Multi-Unit Franchise 52

Multi-Unit Franchise 52

Franchise Journal

MARCH 1, 2024

Evonne Varady Clean Eatz Co-founder www.cleaneatz.com Evonne launched Clean Eatz — a healthy lifestyle restaurant and weekly meal plan business — as a single cafe location in 2013. Since then, she’s grown her mission to “Change Livez” into a powerhouse franchise system with 100 locations to date, a nationally-recognized brand that supports its fan base through wellness education and community, as well as a nonprofit springboard that’s raised thousands of dollars to combat childhood obesity.

Co-Branding 52

Co-Branding 52

Franchise Journal

MARCH 1, 2024

Cyndi Kammerer Franchise FastLane Director of Training and Support www.franchisefastlane.com Cyndi Kammerer, Director of Training and Support, has been instrumental in driving the success of our support team and onboarding new team members. In her role, she has created training and development tools to help drive fast results for our franchisors, consultants, and the FastLane team.

52

52

Franchise Journal

MARCH 1, 2024

Lilly Aranda Window Hero Frisco Franchise Owner windowhero.com/locations/frisco Lilly Aranda has successfully parlayed her knowledge of safety protocols and her love of professional interaction into building her successful Window Hero Frisco location. Lilly is new to the world of franchising, but she’s been able to put her keen eye for detail to work explaining how a clean exterior can give business owners a new lease on life.

52

52

Franchise Journal

MARCH 1, 2024

Traci Hawkins Beauty Bungalows CEO/Founder www.beautybungalowsfranchising.com In 2017, Traci Hawkins opened Beauty Bungalows, The Premium Salon Suites. Now, with three locations thriving and a fourth set to open in 2024, Beauty Bungalows empowers beauty professionals to own their own salon without the traditional risk and expense. Since initiating franchising in 2023, the brand has awarded eight locations, soon to open in San Diego, Los Angeles, and Dallas.

52

52

Franchise Journal

MARCH 1, 2024

Salsarita’s Fresh Mexican Grill, a fast-casual Mexican restaurant chain offers a fun, fresh, and customizable dining experience. Founded in 2000 in Charlotte, NC, Salsarita’s has grown to over 86 locations in 19 states, including 13 locations in Kentucky. One of the stars of the chain is Pam Stallings, who along with husband Steve, is about to open their 3rd location in Louisville.

Multi-Unit Franchise 52

Multi-Unit Franchise 52

Franchise Journal

MARCH 1, 2024

In the bustling world of healthy food franchises, Judy Flynn stands out as a visionary leader, trailblazer, and advocate for nutritious living. As the Founder and CEO of The Fresh Monkee- Truly Healthy Protein Shakes, she has spearheaded a culinary movement that prioritizes wholesome ingredients, innovative flavors, and community engagement. With a passion for health and wellness, coupled with a drive for entrepreneurial success, Judy Flynn has become a driving force in reshaping the landscape o

Fast Food 52

Fast Food 52

Franchise Journal

MARCH 1, 2024

After 25 years in Corporate America, I dreamt of what else life had to offer. Corporate America has stability, benefits, and clear career paths. Yet, the enterprising spirit within me yearned for something more - freedom, impact, and the thrill of building something from the ground up. But taking the leap to full-time entrepreneurship is daunting. So, what if I could have both?

52

52

Franchise Journal

MARCH 1, 2024

Marisol Binn is not your typical entrepreneur. She's not just a savvy businesswoman; she's also a compassionate animal lover with a heart as big as her ambitions. As the founder of Spa Here, an innovative franchised airport spa concept, Marisol has carved out a niche in the travel industry by offering weary travelers a sanctuary of relaxation amidst the hustle and bustle of airports.

52

52

Franchise Journal

MARCH 1, 2024

Amanda Kahalehoe Vicious Biscuit COO www.viciousbiscuit.com Amanda's transition into the restaurant industry stemmed from a robust background in business at a New York security firm, culminating in her role as Chief Operating Officer of Business Operations. With diverse expertise, she joined Vicious Biscuit in 2021, leading departments in finance, marketing, technology, human resources, and development.

52

52

Franchise Journal

MARCH 1, 2024

Bailey Rayner’s extraordinary journey from a quiet kid in Boise, ID, to a pivotal force at Franchising and Painter Bros showcases her resilience and diverse expertise. Bailey’s childhood interest in computers, nurtured by her grandfather, came full circle in her software development role at Painter Bros. She contributed significantly to the development of FM Flow, a unique tool crucial for franchisees’ success and business metrics tracking.

52

52

Franchise Journal

MARCH 1, 2024

In the world of franchising, few individuals have made as significant an impact as Angel Williams, the CEO of theshinefirm.com. With her unique approach to business and a strong focus on philanthropy, Williams has not only established herself as a successful entrepreneur but has also created a platform that benefits athletes, clients, and franchise owners alike.

52

52

Franchise Journal

MARCH 1, 2024

Ellen Rohr Zoom Drain Co-Founder www.zoomdrain.com Ellen Rohr is paving the way everywhere for women in the franchisor industry. Ellen is the Co-Founder of Zoom Drain, a nationally known drain and sewer repair franchise. Before joining Zoom Drain, Ellen served as President of Benjamin Franklin Plumbing, LLC. a franchise system offering plumbing and drain services, now part of Authority Brands, Inc.

Co-Branding 52

Co-Branding 52

Franchise Journal

MARCH 1, 2024

Dr. Tara Zeller IV Nutrition Co-Founder & President ivnutrition.com IV Nutrition is a leader in IV hydration and nutrient therapy franchising since 2017. Dr. Tara Zeller was a part of the team that opened their first clinic in Kansas City and she is passionate about empowering individuals to take control of their health. Tara is a doctor of chiropractic and Owner / Founder / President of IV Nutrition Franchisor with 18 years of healthcare, practice, and business experience.

Co-Branding 52

Co-Branding 52

Franchise Journal

MARCH 1, 2024

Amanda Gingold DonutNV Co-Founder www.DonutNV.com Amanda's transition into the restaurant industry stemmed from a robust background in business at a New York security firm, culminating in her role as Chief Operating Officer of Business Operations. With diverse expertise, she joined Vicious Biscuit in 2021, leading departments in finance, marketing, technology, human resources, and development.

Co-Branding 52

Co-Branding 52

Franchise Journal

MARCH 1, 2024

Jennifer Marmor CertaPro Painters ® of Phoenix Owner www.certapro.com/phoenix Jennifer, a remarkable leader, mom, and philanthropist, propelled her business from $1.3M in 2018 to over $8M in 2023. Recently, her team clinched the prestigious 2023 CertaCup, embodying CertPro's values and achieving remarkable brand experience, market share, and financial success.

52

52

Franchise Journal

MARCH 1, 2024

Christina Chambers REP'M Group VP of Operations & Project Management www.repmgroup.com Christina is a seasoned 23-year Franchise Executive, bringing a wealth of experience and a relentless commitment to fostering responsible growth within franchise brands. Her exceptional track record includes awarding hundreds of franchises, managing successful teams in franchise sales, real estate, and construction, and gaining unique insights as a franchisee herself for seven years.

Real Estate 52

Real Estate 52

Franchise Journal

MARCH 1, 2024

Ankin Laysha WellBiz Brands, Inc. COO www.wellbizbrands.com Ankin Laysha has a diverse background that has led to success in both the corporate world and franchising. She uses her personal experience as a former operator of multi-unit and multi brand franchise and corporate environments and franchise consultant to improve operating support systems, streamline onboarding and establish best practices for franchise owners to drive operational improvements and deliver financial results for the busin

52

52

Franchise Journal

MARCH 1, 2024

Beth Nilssen Great Clips Director of Franchise Development www.greatclips.com Carey Gille is an accomplished serial entrepreneur who has co-founded four start-ups and has extensive experience both as a franchisor and franchisee. She co-founded and now leads as the CEO of Franchise FastLane and is a franchisee of two FastLane brands. Paving the way for women in franchising, Carey’s leadership has helped explode Franchise FastLane in seven short years to the #1 FSO in the country: ranking on the

Co-Branding 52

Co-Branding 52

Franchise Journal

MARCH 1, 2024

For Franchise Journal, the month of March affords us the opportunity to recognize the accomplishments of Women in Franchising. Few people in the franchising space, female or male, are as accomplished as Allison Zorich. This is her story. Allison, or Ali as she is known to her friends and family, was born and raised in Kirkland, WA, a suburb of Seattle.

Real Estate 52

Real Estate 52

Franchise Journal

MARCH 1, 2024

Jessica Wicks DUCTZ Brand President of DUCTZ www.ductz.com For over a decade, Jessica has played a pivotal role at DUCTZ International, an industry-leading air duct cleaning and HVAC restoration service provider. Prior to becoming Brand President in 2022, she led many national initiatives working as a Marketing Specialist and Franchise Business Coach, striving to help franchise owners grow their revenue and drive operational excellence.

52

52

Franchise Journal

MARCH 1, 2024

Jennifer O'Neal MosquitoNIx Vice President of Operations mosquitonix.com With almost a decade of experience in the franchising industry, Jennifer O’Neal is dedicated to empowering women and fostering inclusivity. As Vice President Operations at MosquitoNix, she leads with a commitment to excellence, driving operational efficiency and customer satisfaction.

52

52