Overcoming Perceived Barriers to Franchise Ownership
Franchise Journal
DECEMBER 1, 2024
Franchise ownership has become a popular path for entrepreneurs, offering a tried-and-tested business model, brand recognition, and structured support that can make the journey to business ownership smoother. Despite these advantages, myths and misconceptions can deter many prospective owners. Common concerns, such as high costs, lack of control, and required experience, often stem from misunderstandings.
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