What Is Franchise Expansion and Why Is It Important for Your Brand?
Stay In Your Lane
NOVEMBER 15, 2024
Understanding Franchise Expansion & Brand Growth This week, we’re breaking down franchise expansion. In formal, technical terms, it is the strategic growth of a business through the granting of licenses to third-party investors, allowing them to operate under the brand’s name and business model. This expansion model enables a brand to reach new markets and customers without the need for significant capital investment in new locations – a win, win.
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